What is a Fractional CMO? Think of it like a Marketing Director for Rent. Simply put, I help businesses level up their marketing and experience growth on purpose.
The services offered as a Fractional Chief Marketing Officer cover all aspects of organizational marketing. All of which are completed using a proven framework and model. From developing strategies to helping build and manage your in house department, from branding to tech-stack development, rolling out new lead generation and sales efforts to managing third party resources, a Fractional CMO will support your organization with a proven approach.
Why do you need a Fractional CMO? Because hard-work, hustle, and hope is not a legitimate marketing strategy.
Benefits of working with a Fractional CMO
- Whether you have an existing marketing team or not, a fractional CMO provides you direction and a comprehensive marketing strategy.
- Fractional services offer a lower-cost alternative to hiring full time staff members.
- A Fractional CMO provides a dedicated resource to hold team members, departments, and vendors accountable. It also ensures those resources are focused to the highest value efforts.
- Fractional CMOs have a wide variety of experiences across multiple industries serving organizations of all sizes from Start Up to Scale Up.
As a marketer passionate about all things outdoor recreation, I love an adventure and a good challenge. I’m ready to lean into the challenges your business is facing and help you tackle them head on.